Jurgen Appleloo posted this question on his blog. He wants to know what motivates you to do your job very well. He also promised $100 in books for the best answer if that isn't motivating I don't know what is.
Actually I think the question is the wrong way around. I do this work because I love doing this. I had no work I would be programming (and looking for a job, I'm not that wealthy). I don't just love the technology, I love helping people finding solutions for their problems.
More...